After Setting up your WordPress blog, you have to go for Search Engine Optimization. Ofcourse you required a complete strategy. It means that you need to think about a specific plan on How to make your blog known? Obviously this is not the purpose of this Tutorial, but it is important to know where you are going. You must know Basics of SEO.
To write SEO Optimized Content, the following parameters must be taken:
- Write 6 to 8 important keywords in your article
- Internal Linking
- Layout (Use h1, h2, h3, Bold, Italic etc..)
- The level of language (Understandable by an engineer, student, doctor..)
- External Links
- Number of words
- Reliability of information
- Authenticity of the content (Must be Unique)
- Add Media (images, video etc …)
There are many others parameters, but it is not possible for me to cover in a single article. Those which i have listed above are most important. WordPress allows you to manage all of these parameters, except Authenticity of the Content and Level of the language used.
Types of Keywords
There are several types of keywords, One that affect the meaning or content, and One that affect the Search Engine Optimization . I mean that some keywords are important for you to understand your audience, but they are not always good for SEO. Some keywords are too competitive to be a wise choice, which increases even more competition on the run. Lets take an example of HowUpdates, the term SEO TIPS which I’m using in navigation to explain what type of contents are available in this field. but the purpose is to make the field understandable by both Audience and Search Engines.
There are several tools that allows you to highlight keywords in article. As explained in the first issue, there are tags, category selection, the title of your articles etc, that can highlight some of your keywords. In terms of writing, WordPress Editor offers a lot of tools. Highlighting text is the basic WordPress Editor Role. Please have a look on the screenshot below.
The buttons above allows you to highlight your keywords in article. You can use Bold, Italic and Underline formats to highlight your keyword, So the search engine bots will crawl your keywords easily.
Every part of your text should be contained in the proper HTML tags. The titles must be H2, H3 etc. Paragraphs in a p tag, etc. This is called level tags. WordPress Editor automatically put your text in Paragraph Tag <p>. By default, it can not understand if you’re writing a Heading, List or Paragraph. So by default it create a paragraph tag around the text until you specify the text as a Heading. To do this, click the drop-down menu from the tools in WordPress Editor, and choose the Heading. You can have a look on the screen shot below.
In the screen shot, you can see that there are 6 types of Headings (Heading 1 – Heading 6). H1 is the biggest heading and H6 is the smallest heading. Search Engines give importance to H1-H3 Headings. So i suggest you to use 1st three headings according the level of your Title.
No matter the link is Internal or External, the approach is the same in WordPress . To add a link, select the word or group of words that you want to make clickable. Then, click the link icon in the editor, which looks like the image below.
Click the link button after selecting the text in the WordPress Blog Editor. A popup will be open, where you can set your link. Obviously it is important to fill the both fields address field and the title that matches the tooltip that appears while hovering the link text/image. In the checkbox box below, you can set the link to be open in the same tab or in the new tab. I prefer to check the box so the link will be open in the new tab of the web browser. Setting a link to open in a new tab is also good to control the bounce rate of your blog.
Whatever the type of media, the procedure is almost the same. Of course, if you go through Special Plugins or Custom post types, media doesn’t fit the same way. I am here to describe only the default Media which comes with WordPress. If you are only a contributor to a Blog or Website, you normally have access to a link Send/Insert buttons just above in the toolbar of the WordPress Editor. Clicking it opens a window with several options. You can choose your media is in the library of your site (If you have already sent to the server), or by specifying the url of the image, or by uploading it from your Computer.
Once you have selected and sent to the media server, you’ll be provide by more settings like Alternate text, Media alignment, and Link. You must set the Alternate text, it is actually a keyword which can optimize the Images of your Blog. The rest of the information like Size, Alignment etc doesn’t play any role on SEO. These are only for your usability and layout.
Number of Words
WordPress tells you the number of words written in your article in the bar just below the text editor, where you write your text. You can have a look on the screenshot below.
By default, the word count is not updated in real time. The figure is updated approximately every minute. Write at least 600 words article to considered “reputation” by Google. Do not hesitate to do more, because it increases your text/code ratio. This article contains approximately 1000 words.
That was all about optimizing an article. If you know some tricks and tips to Optimize an article, please post them below in the comment section. If you have any question you can ask me by commenting below. Please share the post with your friends on Facebook, Twitter and Google Plus. Subscribe to the HowUpdates and stay updated with upcoming posts.