How Search Engines Work

how to work search engine

With Google being by far the most visited website in the world, it is hard to imagine using the Internet without search engines to help you find the content or businesses that you are looking for.

Google, Bing, Yahoo and other search engines have two main roles. Firstly, they use robots to crawl the Web and build an index of websites and their individual pages.

Secondly, they provide answers when someone enters a query. Gaining a better understanding of how the search engines work is important for any online marketing campaign, since it is necessary to capitalize on the fact that most Web traffic is driven by the search engines.


Given the fact that search engine traffic is so important

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How to Effectively Secure Your Personal Information Online

protect personal data

The National Security Agency has already admitted to obtaining and examining the metadata of every American. Then there’s Facebook blatantly making use of its users’ images, likes, and status updates for targeting advertisements. These two privacy-related concerns are just samplings from a much more widespread phenomenon that involves your personal data being captured, shared, and potentially misused.

 

But you can certainly do something to safeguard your personal information online. Here are tips for doing that.

 

Avoid or Limit the Instances When You Share Your Data


 

Be selective or simply refuse to give away your personal information. If you are filling out online surveys, warranty cards, and the like, consider limiting or not providing your preferences or demographic information.

This is the era of Big Data. Even trivial personal

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