SEO, or Search Engine Optimization, is the utilizing of keywords and images to attain a higher ranking on search engines. It considers the most common search terms related to one’s product or service, and alters website text, images, HTML, and links to increase search engine ranks.
For example, if you owned a dog-grooming business in Vancouver and wanted to get on the first page of Google results, you’d want to strongly feature the words “dog-grooming”, “Vancouver”, “pets”, “B.C.”, and similar terms on your website. You’d want the phrases “dog-groomer in Vancouver” and “Vancouver pet-care” to appear numerous times in your blog, “About Us” page, and announcements. The reason for this is simple: search engines work by taking your search terms, and scanning websites for them. The