If you haven’t read the latest Google news, Matt Cutts announced that the web spam team is working on a new “softer” version of the Google Panda algorithm. The news comes after small businesses have struggled for years over major search engine changes since 2011. A softer algorithm change sounds great to most online business owners, but what does it mean for you?
Panda: The Poor Content Algorithm
Google names its large algorithm changes after animals, and the change that shifted most of the search engine results was Panda. Panda goes after low-quality sites, which means any keyword-stuffed, machine-generated or poorly written content is its target. Other factors affect your rank, but Panda is designed to target low-quality content.
How Google can identify poor quality content is in its