Many of you spend your mornings exactly the same way. You open up your email and start deleting the stuff that doesn’t interest you enough to even open. Much of this is unsolicited spam. But a lot of it is marketing material from businesses that you have done something with in the past or at least given them your email address. The fact that you delete their emails without looking at them says that they wasted the opportunity.
If you want to use email as a marketing tool, and you should, there is a right way to go about it. Unfortunately, many people take the easy route. They set up an automatic distribution, or email blast, and they send out the same thing to