Over the past few years, more users have started to use their smartphones and tablets when it comes to conducting a search. In fact, according to a recent survey compiled by Mobile Marketer, more than 30 percent of Internet users use some sort of mobile device. Since it’s no secret that these numbers will continue to grow, it’s extremely important you’re catering to your mobile visitors.
Below are some guidelines that you can use if you want to make your website mobile-friendly:
1. Make it Mobile
It’s no secret that phones and tablets will come with various screen sizes. Unlike a desktop, a phone is going to be very limited when it comes to the screen, and this is why it’s extremely important that your website works well with all sizes.
If your website isn’t fitting the user’s phone or tablet screen, then you may be missing out on higher search engine rankings and a good user experience. Today, you don’t even need to know how to program to make your website mobile-friendly because there are hundreds of free tools that can do the dirty work for you. For example, DudaMobile and WPTouch can transform your website to a mobile-friendly website within minutes.
2. Take Advantage of Mobile Features
Since mobile users will be working with limited space, it’s important that you’re adding features to your mobile-optimized website that doesn’t normally show up on the desktop version. Since a mobile-friendly website will work differently, here are some features that you may want to consider:
Click-to-call: This is probably one of the most common features that mobile websites include. With a simple click of a button, a user can click and can be calling you within seconds.
Mobile Coupons: Mobile coupons are a great way for your customers to redeem coupons
while in the store. Instead of clipping coupons out of the paper like in the past, this is a great way to take advantage of technology.
GPS: Whether you have one or multiple locations, a store locator is a great way to show your customers where you’re located based on their GPS coordinates.
3. Follow Basic SEO Rules
Like your desktop version, your mobile version should follow the same SEO rules. This is going to include creating clean sections, an easy-to-follow navigation path and pages that include the right titles and URLs.
If you plan on using a third-party tool, make sure that you know how they implement SEO. The last thing that you want to do is convert your website and watch your rankings tank.
4. Content is Still King
The more you update your website, the more often search engines spiders are going to come by to crawl your website. Also, updating your website will also keep people coming back because they know you update your website frequently.
While content is king, don’t focus on creating as much content as possible, but instead, focus on content that is compelling and useful to your readers. In the past, lousy content could rank; however, with many more ranking factors in the mix today, quality is more important than ever.
5. Social Rules
Since most mobile searchers are social, you’re going to want to make sure that your content is easy to share on popular social media websites. Because social media has become an important influence on search engine rankings, social media is something that can’t be ignored. Popular pages on your website should have some sort of sharing option to make it easy for your visitors to share your pages.
6. Check the Speed
As a general rule of thumb, a mobile website should load in less than one second. If your website can’t rank fast, you could risk your search engine ranking. To find out how fast your mobile website loads, use the Google’s PageSpeed Insights Tool. If your website doesn’t load fast enough, you will want to tinker with your HTML to make it as fast as possible.
While it could be tempting to create an app, you have to understand that by doing so, you’re going to be hiding everything from search engines. Aside from that, creating an app can take up a lot of your time since you will have to customize it for multiple platforms. While there are perks to creating an app, you’re better off focusing on your website, especially if you’re just going to use your app to promote content.